 Chennai:
With the attrition rate bogging down the business process
outsourcing (BPO) outfits, ICICI OneSource has decided
to leverage the group presence in other sectors like
insurance, banks and infotech to provide career growth
to its agents.
ICICI
OneSource, one of India''s largest third-party BPO services
companies, has decided to implement a career diversification
programme for its 4,000-strong agency force. The initiative
is designed to give qualified employees the opportunity
to further advance their careers by moving to positions
within the ICICI group of companies.
"This
innovative programme is part of our larger human resources
strategy to maintain the high levels of service that
our clients have come to expect from us," says
Aashu Calapa, vice-president, human resources. "Recruiting,
retaining and motivating highly skilled professionals
to provide round-the-clock, back-office support to large
corporations are much easier with initiatives like career
diversification in place."
Under
the programme, employees who have been with ICICI OneSource
for more than 18 months can opt to switch to positions
at other group companies after passing several internal
tests. These professional development and career advancement
opportunities, in industries such as insurance and banking,
include positions in customer service, operations, sales
and marketing.
"The
ability to move up the ranks at ICICI OneSource or into
other areas at one of our prestigious sister companies
is a huge incentive to join our team and excel here,"
says Calapa.
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