Following Ford and Maruti in their used-car endeavours,
Toyota too has decided to move into the used car space.
Toyota Kirloskar Motor (TKM) is planning its enter the
used car business, ahead of new launches and more brand
used car business in India is largely unorganised, though
there have been recent attempts by some vehicle manufacturers
to set up their own-brand outlets, which will add Toyota
to the list over the next couple of months.
Ford''s used car programme, Ford Assured, and Maruti''s
True Value have seen good success in not just profiting
from the used car business, but also extending brand reliability
and customer loyalty.
organised used-car dealers face a much more difficult
sales pitch, as customer expectations are high while they
continue to be unwilling to pay a premium on the vehicle,
unless they see a considerable value-add in buying the
sources indicate that the first outlets of Toyota''s ''You
Trust'' are most likely to open in Delhi, Bangalore, and
Chennai, and would probably be owned and operated by the
company''s new car dealers in these cities.
used-car outlets would offer services such as evaluation
and trading-in of customer''s existing cars, and would
cater primarily to buyers looking for a certified pre-owned
car that will serve as an upgrade.
outlets are expected to be perform independent of the
new car dealerships, but would be linked to them for after-sales
are expected to employ company trained engineers who would
follow a pre-programmed inspection and certification process
designed to offer buyers improved reliability, while computing
the price for the used car.
to the programs of competing car companies, the dealership-cum-workshop
would also probably offer the used-car buyer a post-purchase
warranty (of usually a year), and/or free services during
a limited period.