Bharat Overseas Bank, BoBCards tie up to distribute credit
cards
Our Banking Bureau
11 July 2003
Mumbai:
BoBCards Ltd, the credit card subsidiary of Bank of Baroda,
has tied up with Bharat Overseas Bank for distributing
credit cards.
Says
BoBCards managing director C B Chhaya: "Our view
is to increase our card base in South India. We thought
it better to market our product through an established
bank to ensure the quality of business, rather than
the quantity."
The
company currently has a card base of 200,000 and is
targeting a sale of around 10,000 cards through this
tie-up in the next three months.
Bharat
Overseas Bank chairman and CEO G Krishna Murthy says
the tie-up with BoBCards is a move towards boosting
the bank's non-fund-based income
Bharat
Overseas Bank will market the entire range of BoBCards,
which include BoB card Paras, BoB card Silver, BoB card
gold and BoB card Global, through the network of its
branches.
