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Banffishire:
The leading global premium spirits maker, Diageo,
is considering expanding its operations in India.
Its
plans include setting up a bottling plant in north India
after completing setting up a similar plant in the South
in a few months. The company also plans to enter into
a partnership with a vineyard in Nashik for manufacturing
branded wine products in the country.
Diageo
also plans to launch the rest of six classic single
malt brands having already launched Lagavulin, Talisker
and Caolila brands in India. The company recently launched
Captain Morgan dark rum brand, the fifth largest spirits
brand in the world, has already received good response,
the official said.
Diageo
has an equal joint venture with Radico Khaitan in India
and manufactures some IMFL brands through that partnership.
One
of its IMFL brands, Masterstroke, in the premium segment
(Rs300 plus category), will be launched across the country
in a phased manner while Guinness, the only beer brand
of the company priced at Rs300 plus, is currently being
promoted at high-end restaurants and major hotels as
part of the initial launch process. Guinness is currently
available in Mumbai, Delhi and Bangalore.
The
brand was launched three months back in the country.
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