"As we own the land the major expenditure will be on construction," says Harish Kumar, managing director.

According to him preliminary work for the project has commenced and construction is expected to start sometime in March 2008.

Speaking about the group''s plans for the consumer durable business he says, the product portfolio is beefed up by adding more product categories like water heaters, air conditioners, desert coolers, television, washing machines and others.

He expects the group turnover to touch Rs400 crore this fiscal and Rs750 crore during the fiscal 2008-09.

Kumar discounts the possibility of an initial public offering group company Maharaja Appliances Limited, the group''s flagship company selling small home and kitchen appliances.