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Mumbai:
US coffee chain Starbucks has opened its first coffee shop in Russia, two
years after it won a legal battle to protect the right to its brand in the fast-growing
Russian market. "This
is an important step for the company, and we are looking forward to being a part
of every day life for Russians," said Cliff Burrows, president of Starbucks
Europe, Middle East and Africa, as he opened the cafe. "The
first store opens today" in a shopping mall in Khimki, just north of Moscow,
said Carol Pucik, a spokeswoman for Starbucks, which is by far the largest coffee
chain with around 13,000 outlets worldwide. The
Moscow Starbucks would offer blueberry muffins, as well as dishes designed for
the local market such as honeycakes and mushroom sandwiches. The
Seattle-based company has more than 13,000 cafes in 40 countries but faces tough
competition from rival Russian chain Coffee House, which has 163 outlets in Moscow
alone, and Shokoladnitsa, with 140 outlets in Russia. A
second Starbucks cafe is due to open later this year on Moscow''s historic Stary
Arbat street, the company said in a statement. Alshaya, a Kuwaiti retailer, owns
the franchise for Starbucks in Russia.
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