The latest National Readership Survey has thrown up a few surprises. Although Dainik Jagran retains its position as India's most widely read newspaper, the biggest surprise is India's most widely circulated English daily is not among the top 10 in terms of its readership. The Times of India has fallen to No.11 from No.9, reports CNBC-TV18.

Tamil daily, Dinakaran has moved to No. 8 from No.39 last year. Among English dailies, The Hindu has displaced Hindustan Times as the second most widely read English daily.

"Dinakaran has made it to the top ten list because of aggressive pricing of 30 paise per copy and its marketing tie up with Sun TV," said N D Badrinath, director, client service, AC Nielsen ORG MARG.

On an average, four new magazines were launched every month over the past two years. But NRS indicates that overall, magazines lost 12 per cent of their reach.