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New Delhi:
TheOneAlliance distribution joint venture of SET India and Discovery Communications,
has brought into its fold popular international music channel VH1, which is a
sibling of MTV. VH1''s
agreement with Zee-Turner''s distribution ended in August 2007, following which
it has decided to move in with its siblings MTV and Nick, which are already part
of TheOneAlliance. The
joint venture, SET Discovery Private Ltd, has SET India and Discovery Communications
as partners since April 2002. The company presently distributes 15 channels under
TheOneAlliance brand to over 61 million homes across 4,000 cities and towns in
India. VH1 has
a viewership of approximately 20 million households in the country. Other
channels that are part of TheOneAlliance include Sony Entertainment Television,
SET Max, SAB, SET Pix, AXN, Animax, Discovery, Discovery Travel & Living,
MTV, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, Nick and Ten Sports.
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