The magazine, 'Consecration,' will strive to cultivate a more spiritual approach to success, according to its managing editor, Suresh Menon

The inaugural issue contains contributions from three successful American businessmen and management consultants.

By emphasising that running a business is one of the best means of spiritual fulfillment, the magazine removes the misconception that spirituality and business are incompatible.

The magazine, launched by Thrissur-based Lord Sri Krishna Communications, will strive to help people to discover their ''true self'' by enabling them to pursue their full potential and by ''promoting'' divine qualities and human values that positively lead to happiness, prosperity and spiritual growth.