Bangalore:
VF
Arvind Brands, the joint venture between the US-based
VF Corporation and Arvind Brands, plans to introduce the
Hero and Riders brands from the VF Corporation portfolio
into India.
The
two brands are 60-70 year old brands respectively and
have a wide range of products such as caps, shirts, T-shirts,
belts, knit and woven tops.
While
the company has already introduced Hero brand through
Metro Cash & Carry about 10 days ago, it is yet to
launch Riders.
These
brands will be sold through the multi-brand outlets and
departmental stores.
Earlier
this year the company launched the JanSport, Kipling and
Nautica brand in India and in the next three to four years
the company will bring the entire range of brands from
VF Corp to India.
At
present, VF Corp has over 55 brands in its portfolio of
which Lee and Wrangler have been in India since the last
10 years.
Hero
and Riders will target the mid-market segment in India.
The brands will be priced in the Rs700-1,200 range. Kipling,
JanSport and Nautica are placed in the super premium category.
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