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Amitabh
Bachchan, brand ambassador for a number of Dabur''s products, will also endorse
Chyawan Junior, the product with which Dabur''s is entering the Rs1,500 crore malted
food drink (MFD) segment. The
MFD product is an offshoot of its ayurvedic health supplement, Dabur Chyawanprash,
drawing from the basic ingredients of ''chyawanprash''. As
a part of its multimedia campaign, Dabur has released a television commercial
in which Bachchan plays grandfather, in an ad that revolves around the creative
of Apun ka style, or "my style". The commercial has been created
by McCann, and targets kids aged 5-12 years, and their mothers. Ad
spends are estimated in the range of Rs10-15 crore.
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