Marketing

Tata motors launches the Rs 1-lakh car, Nano

By Dhruv Tanwar | 10 Jan 2008

After a 4-year wait, the Tata small car, Nano, that every other automaker has been waiting anxiously to see, was finally unveiled by Ratan Tata at 12:00 noon today.

Watch out for DC's luxury car 'Ambierod' at the Auto Expo '08

08 Jan 2008

Bajaj Auto to market its small car in four years

08 Jan 2008

Luxor Group partners Reliance Retail; to have floor space in Reliance's "Time Out" format at Bangalore

07 Jan 2008

Sify Technologies Limited launches new logo and identity

07 Jan 2008

Johnnie Walker Classic ‘Amateur Challenge’ Golf competition in Jan - Feb 2008

07 Jan 2008

Car sales in December 2007

03 Jan 2008

HPCL, McDonalds partner for drive through restaurant in Pune

03 Jan 2008

Ford names Tata as preferred bidder for Jaguar, Land Rover

Ford names Tata as preferred bidder for Jaguar, Land Rover

By Our Corporate Bureau | 03 Jan 2008

Tata Motors has been named the preferred bidder for Ford's Jaguar and Land Rover, and has the unions batting for it as well.

TRAI issues recommendations on ‘Growth of Broadband’

02 Jan 2008

ITC to refine focus on health and wellness foods

02 Jan 2008

TVS Motor Two Wheeler Sales at 97,576 for December '07

02 Jan 2008

Vishal Retail opens showrooms in UP and Shimla

01 Jan 2008

Suzuki Esteem drives into the sunset: Its time for the Swift Sedan

01 Jan 2008

Counting cars in 2008

Counting cars in 2008

31 Dec 2007

Here's a preview of what to expect on the Indian roads in 2008 - a few of the to-be-launched cars, which you may even catch a glimpse of at the Auto Expo '08 at New Delhi.

Motorcycle sales under pressure this December

31 Dec 2007

ITC subsidiary Fortune to invest Rs130 crore in new hotels

31 Dec 2007

Indiabulls partners French insurance co Sogecap

31 Dec 2007

Incredible response to Incredible India campaign

Incredible response to Incredible India campaign

31 Dec 2007

The tourism sector witnesses an incredible 12.7 per cent rise in the arrivals of foreign tourists, and 17.72 per cent growth in forex earnings, on the back of the Incredible India campaign.

Loyalty is overrated

By Dhruv Tanwar | 28 Dec 2007

Or is it, really? Let’s face it, what the apple core is to the apple, the backbone is to the human skeleton – and a critical mass of loyal customers is to a business, irrespective of its size. So, when does loyalty become overrated? Taking customer loyalty as a case in point, this article takes a brief look at the concept of loyalty, and what it means today. By Dhruv Tanwar

German plumbing company Hansgrohe set to re-invent Indian bathrooms

28 Dec 2007

H&R Johnson to market INAX products in India

28 Dec 2007

Parryware unveils new Crestia collection

28 Dec 2007

Environmentally friendly theme for Honda's trip to the AutoExpo

28 Dec 2007

Dabur plans to launch milk-based beverages

By Our Corporate Bureau | 28 Dec 2007

Business History Videos

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